Channel TBX
We turn messages into stories people actually listen to.
Channel TBX is the video, podcast and short-form storytelling platform from Sticks & Stones Studios — built to help organisations reach real audiences through content that feels real.
We don’t just inform.
We translate partner messages into culturally relevant stories that connect, resonate and influence behaviour.
HOW WE WORK WITH PARTNERS
We take your objectives and turn them into story-led content designed for your target audience.
Instead of:
“Raise awareness about this issue”
We create:
“This is what it looks like in your everyday life”
OUR UNIQUE SELLING POINT (USP)
We use skits to deliver real-world messages.
At the core of Channel TBX is a simple but powerful idea:
People don’t engage with instructions — they engage with stories.
We take key messages from our partners and turn them into:
- Short skits based on real-life situations
- Relatable characters and environments
- Moments people recognise from their own lives
This allows us to:
- Break down complex or sensitive issues
- Remove stigma and defensiveness
- Make messages easier to understand and remember
- Encourage reflection and behaviour change
REAL EXAMPLES
STORY-LED CAMPAIGNS
These examples show how Channel TBX uses skits to communicate partner messages effectively:
FUEL POVERTY CAMPAIGN
“The Meter’s Still Running”
A skit following a household where small, everyday decisions increase energy costs — heating on with windows open, appliances left running, and pride stopping people from asking for help.
The turning point comes through conversation, not shame.
Delivered Message (for partners):
- Awareness of energy habits
- Normalising support-seeking
- Encouraging early action
DOMESTIC VIOLENCE PREVENTION / MALE ACCOUNTABILITY
“That’s Not a Joke”
A skit set among friends where casual jokes, language and silence are shown to enable harmful behaviour.
The focus is on men recognising responsibility, checking each other and intervening early.
Delivered Message (for partners):
- Challenging everyday harmful norms
- Promoting peer accountability
- Reinforcing prevention at an early stage
YOUTH MENTAL HEALTH
“Everyone Else Is Winning”
A young person scrolls through social media while privately struggling.
The contrast between online confidence and offline reality exposes the pressure, comparison and silence affecting young people.
Delivered Message (for partners):
- Normalising conversations around mental health
- Challenging comparison culture
- Encouraging early support-seeking
WHY THIS APPROACH WORKS
Traditional campaigns often feel:
- Distant
- Instructional
- Easy to ignore
Channel TBX feels:
- Familiar
- Relatable
- Shareable
Because audiences don’t feel like they’re being told what to do — they feel like they’re watching their own lives play out.
WHAT MAKES CHANNEL TBX DIFFERENT
- Story-led campaigns, not top-down messaging
- Skits and short films rooted in real-life behaviour
- Culturally fluent storytelling using local voices
- Digital-first content built for social platforms
- Content designed to spark conversation, not just views
FOCUS AREAS WE DELIVER FOR PARTNERS
We use this storytelling approach across key social issues:
- Fuel poverty & cost of living — habits, awareness, support
- Gender-based violence — accountability, behaviour, prevention
- Youth mental health — identity, pressure, wellbeing
- Employment & skills — confidence, barriers, workplace behaviour
- Housing & tenancy — communication, responsibility, rights
- Digital harm & misinformation — online behaviour and influence
WORK WITH US
If you need to:
- Communicate complex or sensitive issues
- Reach young or hard-to-engage audiences
- Deliver campaigns that actually connect
- Turn awareness into action
Channel TBX turns your message into a story people will understand, remember and respond to.
FROM CONTENT TO IMPACT
Channel TBX doesn’t just create videos.
We create moments that make people think, reflect and act.
“That’s me.”
“I’ve seen that.”
“I need to change that.”